Business Development / Marketing and Communication Associate

The following are examples of job functions for a Business Development / Marketing and Communication Associate that demand some level of proficiency with digital tools, devices, and systems:

Assessing business opportunities and developing strategies
Manipulating data and performing statistical analysis
Conducting surveys on local, regional, national, and international areas
Conducting comparative research on marketing strategies
Driving consistent, relevant traffic and leads
Developing content marketing strategies, coordinating social media presence
Maintaining web content
Effectively communicating with stakeholders and clients

Examples of Digital Tools, Devices and Systems for Business Development / Marketing and Communication Associate

Computer literacy (Windows Operating Systems, Microsoft Excel, Word, and Powerpoint)
Graphic design software ,such as Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere, and other multi-media software for creating content for business development and marketing
Internet search, data handling, and processing applications for online research of markets and trends
Search Engine Optimisation to drive traffic to marketing content, through incorporating appropriate keywords and phrases.
Social Media platforms, online advertising, and outreach platforms for undertaking online marketing campaigns and brand outreach/content marketing
Microsoft Outlook, Gmail, Slack, and other email platforms for e-mail marketing and communication
Web Analytics tools such as Google Analytics to:
- track traffic on various marketing channels and analyse the trend through reports and metrics
- track online sentiment to identify trends, discussion themes, and strategic opportunities
Marketing automation software to optimize marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation
Content Management System to create, edit, collaborate on, publish and store digital content such as WordPress, blogs, web posts
Image, document, and file management systems
Online meeting tools such as WebEx, Microsoft Teams, Zoom, and other videoconferencing tools
Accounting software to manage clients, reconcile bank accounts, generate financial reports, etc.
Customer Relationship Management (CRM) Software for a holistic overview of customer interaction, track of sales, organizing and prioritizing work opportunities, and internal collaboration within teams