Business Development / Marketing and Communication Associate

The following are examples of job functions for a Business Development / Marketing and Communication Associate that demand some level of proficiency with digital tools, devices, and systems:

  • Assessing business opportunities and developing strategies
  • Manipulating data and performing statistical analysis
  • Conducting surveys on local, regional, national, and international areas
  • Conducting comparative research on marketing strategies
  • Driving consistent, relevant traffic and leads
  • Developing content marketing strategies, coordinating social media presence
  • Maintaining web content
  • Effectively communicating with stakeholders and clients

Examples of Digital Tools, Devices and Systems for Business Development / Marketing and Communication Associate
  • Computer literacy (Windows Operating Systems, Microsoft Excel, Word, and Powerpoint)
  • Graphic design software ,such as Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere, and other multi-media software for creating content for business development and marketing
  • Internet search, data handling, and processing applications for online research of markets and trends
  • Search Engine Optimisation to drive traffic to marketing content, through incorporating appropriate keywords and phrases.
  • Social Media platforms, online advertising, and outreach platforms for undertaking online marketing campaigns and brand outreach/content marketing
  • Microsoft Outlook, Gmail, Slack, and other email platforms for e-mail marketing and communication
  • Web Analytics tools such as Google Analytics to:
    • track traffic on various marketing channels and analyse the trend through reports and metrics
    • track online sentiment to identify trends, discussion themes, and strategic opportunities
  • Marketing automation software to optimize marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation
  • Content Management System to create, edit, collaborate on, publish and store digital content such as WordPress, blogs, web posts
  • Image, document, and file management systems
  • Online meeting tools such as WebEx, Microsoft Teams, Zoom, and other videoconferencing tools
  • Accounting software to manage clients, reconcile bank accounts, generate financial reports, etc.
  • Customer Relationship Management (CRM) Software for a holistic overview of customer interaction, track of sales, organizing and prioritizing work opportunities, and internal collaboration within teams