Oceantech
Business Development / Marketing and Communication Associate
The following are examples of job functions for a Business Development / Marketing and Communication Associate that demand some level of proficiency with digital tools, devices, and systems:
- Assessing business opportunities and developing strategies
- Manipulating data and performing statistical analysis
- Conducting surveys on local, regional, national, and international areas
- Conducting comparative research on marketing strategies
- Driving consistent, relevant traffic and leads
- Developing content marketing strategies, coordinating social media presence
- Maintaining web content
- Effectively communicating with stakeholders and clients
Examples of Digital Tools, Devices and Systems for Business Development / Marketing and Communication Associate
- Computer literacy (Windows Operating Systems, Microsoft Excel, Word, and Powerpoint)
- Graphic design software ,such as Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere, and other multi-media software for creating content for business development and marketing
- Internet search, data handling, and processing applications for online research of markets and trends
- Search Engine Optimisation to drive traffic to marketing content, through incorporating appropriate keywords and phrases.
- Social Media platforms, online advertising, and outreach platforms for undertaking online marketing campaigns and brand outreach/content marketing
- Microsoft Outlook, Gmail, Slack, and other email platforms for e-mail marketing and communication
- Web Analytics tools such as Google Analytics to:
- track traffic on various marketing channels and analyse the trend through reports and metrics
- track online sentiment to identify trends, discussion themes, and strategic opportunities
- Marketing automation software to optimize marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation
- Content Management System to create, edit, collaborate on, publish and store digital content such as WordPress, blogs, web posts
- Image, document, and file management systems
- Online meeting tools such as WebEx, Microsoft Teams, Zoom, and other videoconferencing tools
- Accounting software to manage clients, reconcile bank accounts, generate financial reports, etc.
- Customer Relationship Management (CRM) Software for a holistic overview of customer interaction, track of sales, organizing and prioritizing work opportunities, and internal collaboration within teams